TY - JOUR
T1 - Why do people share their travel experiences on social media?
AU - Oliveira, Tiago
AU - Araujo, Benedita
AU - Tam, Carlos
N1 - Oliveira, T., Araujo, B., & Tam, C. (2020). Why do people share their travel experiences on social media? Tourism Management, 78, [104041]. https://doi.org/10.1016/j.tourman.2019.104041 --- %ABS4%
PY - 2020/6/1
Y1 - 2020/6/1
N2 - Tourism practices and destination decisions are more and more affected by the opinions of trusted friends channeled through social media, and it is therefore of great interest to explore the role that this plays in the travel context. It is also valuable to understand the behaviour of people commonly known as “lurkers”, who travel but do not share their experiences with others. We draw on social influence theory and its three constructs – identification, internalization, and compliance, as well as the users’ personality, to investigate these issues. Based on 381 responses, findings reveal two dominant reasons: first, perceived enjoyment was the most important motive for travellers to share their travel experiences on online networks and travel websites. Second, security and privacy issues are the top latent reasons. This study extends the tourism literature by combining all online behaviours into one single model. We also provide suggestions for further research.
AB - Tourism practices and destination decisions are more and more affected by the opinions of trusted friends channeled through social media, and it is therefore of great interest to explore the role that this plays in the travel context. It is also valuable to understand the behaviour of people commonly known as “lurkers”, who travel but do not share their experiences with others. We draw on social influence theory and its three constructs – identification, internalization, and compliance, as well as the users’ personality, to investigate these issues. Based on 381 responses, findings reveal two dominant reasons: first, perceived enjoyment was the most important motive for travellers to share their travel experiences on online networks and travel websites. Second, security and privacy issues are the top latent reasons. This study extends the tourism literature by combining all online behaviours into one single model. We also provide suggestions for further research.
KW - Sharing travel experiences
KW - Social influence theory
KW - Social media
KW - Tourism
UR - http://www.scopus.com/inward/record.url?scp=85076100848&partnerID=8YFLogxK
UR - http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=Alerting&SrcApp=Alerting&DestApp=WOS_CPL&DestLinkType=FullRecord&UT=WOS:000514750800016
U2 - 10.1016/j.tourman.2019.104041
DO - 10.1016/j.tourman.2019.104041
M3 - Article
AN - SCOPUS:85076100848
SN - 0261-5177
VL - 78
SP - 1
EP - 14
JO - Tourism Management
JF - Tourism Management
M1 - 104041
ER -