## Abstract

Over the last decade, partial least squares structural equation modeling (PLSSEM) has undergone various enhancements. However, the model equations underlying PLS-SEM have hardly been discussed in the PLS-SEM literature. Consequently, applied researchers are left unaware of the assumptions attached to these

equations and risk unintentionally misspecifying their models. This chapter addresses this issue and reveals the model equations including the implicit assumptions underlying PLS-SEM.

equations and risk unintentionally misspecifying their models. This chapter addresses this issue and reveals the model equations including the implicit assumptions underlying PLS-SEM.

Original language | English |
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Title of host publication | New perspectives in serving customers, patients, and organizations: A Festschrift for Judit Simon |

Editors | Ildikó Kemény, Zsuzsanna Kun |

Place of Publication | Budapest |

Publisher | Corvinus University of Budapest |

Pages | 96-115 |

Number of pages | 20 |

ISBN (Electronic) | 978-963-503-869-5 |

ISBN (Print) | 978-963-503-868-8 |

Publication status | Published - Jun 2021 |

## Keywords

- Partial least squares structural equation modeling
- Composite model
- Reflective measurement model