WHAT UNVEILS MUSICAL ICONOGRAPHY, OR THE IMPACT OF WESTERN RECORD LABELS IN THE EAST

Edison’s original concept for the phonograph didn’t emphasize entertainment. However, in 1896, Edison and Columbia Records collaborated to introduce the first phono- graph models specifically aimed at home entertainment. The advent of electrical recordings in the 1920s represented a significant leap forward in recording technology. Market expansion became a central strategy for the phono- graphic industry, leading to the establishment of local factories in key global markets. Through subsidiary companies and agencies, these firms established a presence in most regions worldwide. The Chinese Opera Vinyl Records form part of the extensive Kwok On Collection at the Museu do Oriente in Portugal, holding significant value for scholars and general public. Taking a Musical Iconography approach to this collection, this article aims to explore vinyl records and the visual identities of record label companies through the lens of the culture industry. It highlights the captivating allure of musical motives, colors and symbols as potent marketing tools, particularly in appealing to both Eastern and Western consumers.