Wearable technology: What explains continuance intention in smartwatches?

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77 Citations (Scopus)

Abstract

Smartwatch is a recent and significant development in the domain of wearable technology. We study continuance intention and its determinants, using a combination of the expectation-confirmation model (ECM) with habit, perceived usability, and perceived enjoyment, to explain the continuance intention of smartwatches. Based on a sample of 574 individuals collected from the USA, we show that relationships of ECM enhance the continuance intention, such as confirmation, perceived usefulness, and satisfaction, and also the role of habit and perceived usability. Additionally, we find that habit was the most important feature to explain the continuance intention of smartwatches. The paper ends with a discussion of the study's limitations and implications.

Original languageEnglish
Pages (from-to)157-169
Number of pages13
JournalJournal of Retailing and Consumer Services
Volume43
DOIs
Publication statusPublished - 1 Jul 2018

Keywords

  • Continuance intention
  • Expectation-confirmation model (ECM)
  • Habit
  • Perceived usability
  • Smartwatches
  • Wearables

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