Morphology of poly(allylamine hydrochloride) and poly[1-[4-(3-carboxy-4-hydroxyphenylazo) benzenesulfonamido]-1,2-ethanediyl, sodium salt] (PAZO) layer-by-layer (LBL) films is shown to influence the orientation of PAZO chromophores with respect to solid support surface, which in turn is related with observed red-shifts changes of the chromophore absorbance peak position relative to that of solution spectrum, as the bilayers are being deposited. For the first bilayers, an increase of red shift values is observed, while roughness and grain radius are kept practically constant; after the 5th bilayer, the red-shift values decrease, while grain sizes increase and the number of grains decreases. This behavior is consistent with adsorption of coiled PAZO molecules, treated as pseudo-particles, with the chromophores head-to-head oriented-J aggregates. These aggregates adsorb perpendicularly to the substrate surface for the first layers and, as roughness and grain radius increase, the adsorption of the J aggregates takes place parallel to the solid support surface, which gives rise to a decrease in the red shift value. Moreover, the adsorption of these pseudo-particles follows a fractal growth characterized by a scaling exponent of a¼0.8060.02 and a temporal growth exponent of b¼0.1760.02. These values suggest a layer growth according with Villain model, which accounts for the interactions between deposited particles and the surface. This is in accordance with the electrostatic forces driving LbL film formation and accounts for the observed morphology behavior for the different number of layers.