VCW-Value Creation Wheel: Innovation, technology, business, and society

Research output: Contribution to journalArticle

9 Citations (Scopus)

Abstract

Similar to animal and plant species, companies and society also need to adapt to the environment or they disappear. This adaptation process implies solving paradoxical problems, overcoming crises, and addressing constant challenges. The Value Creation Wheel (VCW) helps to identify, analyze, and solve problems by providing a step-by-step dynamic process for creating value for society and all the stakeholders involved in the value chain (e.g., customers, employees, suppliers, distributors, investors, and shareholders). Two decades of cooperation with companies, executives, scientists, academics, and students across the world have provided ample opportunity to test and refine the VCW.The VCW has two major components: DIANA and TIAGO. After the 20-year journey of applying the principles of Darwinism to companies and society, the DIANA theoretical framework provides a holistic approach to problem-solving, which supports scientific, technological, managerial, and societal advancements. The TIAGO tool appears as a chameleon framework, completely customizable to each specific case and problem. The 15 Is of innovation and the input provided by a wide range of stakeholders help to customize the TIAGO tool.

Original languageEnglish
Pages (from-to)4849-4855
JournalJournal of Business Research
Volume69
Issue number11
DOIs
Publication statusPublished - 1 Nov 2016

Keywords

  • Brainstorming
  • Filters
  • Innovation
  • Problem-solving
  • Solving paradoxes
  • Value creation

Fingerprint Dive into the research topics of 'VCW-Value Creation Wheel: Innovation, technology, business, and society'. Together they form a unique fingerprint.

  • Cite this