VCW for social impact in a developing country: Personal development and entrepreneurship in a leadership academy

Carlos Reis Marques, Luís Filipe Lages, Valentine Vix Caminati

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


The Value Creation Wheel (VCW) is a new way of thinking for key decision makers (KDMs) to find solutions for their challenges. The VCW can be integrated, integrate and/complement other projects and/or tools to solve both individual and organizational challenges. This case study describes, first at the individual level (myVCW), the application of the VCW to a set of social entrepreneurship projects driven by young women who wish to become leaders in projects with world impact. It highlights how the benefits brought by the VCW training was of great help to solve different challenges associated with individual insecurities and hesitations, helping people to define their value proposition and market approach to fulfill their vocation. Second, at the organizational level, this case explains how the VCW can be used to support social organizations (socialVCW) to tackle the challenges of their own targets. The VCW project supported the Leadership Academy Program, promoted by Girl Move Foundation, a social organization operating in the region of Nampula, Mozambique. The goal of the program is to stimulate personal development and encourage women to make life decisions in a developing country. The training and empowerment of young women will foster leadership and entrepreneurship competencies, and consequently will have a social impact. This is an excellent social context in which to apply the VCW, socialVCW, and myVCW.
Original languageEnglish
Title of host publicationSocial Marketing in Action: Cases from Around the World
EditorsDebra Z. Basil , Gonzalo Diaz-Meneses, Michael D. Basil
Number of pages23
ISBN (Electronic)978-3-030-13020-6
Publication statusPublished - 2019

Publication series

NameSpringer Texts in Business and Economics
PublisherSpringer Cham
ISSN (Print)2192-4333
ISSN (Electronic)2192-4341


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