Using partial least squares path modeling in international advertising research: basic concepts and recent issues

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	Unknown
Title of host publication	Handbook of Research in International Advertising
Editors	S Okazaki
Place of Publication	London
Publisher	Edward Elgar
Pages	252-276
ISBN (Print)	978-1-84844-858-2
Publication status	Published - 1 Jan 2012

Cite this

@inbook{65fb4e6264e34a12b438fa8cd3b10d08,

title = "Using partial least squares path modeling in international advertising research: basic concepts and recent issues",

author = "Joerg Henseler",

year = "2012",

month = jan,

day = "1",

language = "Unknown",

isbn = "978-1-84844-858-2",

pages = "252--276",

editor = "S Okazaki",

booktitle = "Handbook of Research in International Advertising",

publisher = "Edward Elgar",

}