Unlocking machine learning business value

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Machine learning (ML) stands out as one of the most successful advanced analytics for dealing with big data. However, as a quite recent tool amongst organizations, there are some doubts hanging over this technology. Through an original lens, we expect to substantiate how organizations can sustained ML business value. We developed a conceptual model, grounded on the resource-based view, that aims to validate key antecedents of ML business value. Through a positivist approach, we imply ML use, big data analytics maturity, top management support and process complexity enhance ML business value, in terms of firm performance. Due to the pioneering nature of our research model, we expect to support our data analysis with the partial least squares. To the authors’ best knowledge, this represents the first study aiming such findings on the ML discipline.

Original languageEnglish
Title of host publicationAtas da Conferencia da Associacao Portuguesa de Sistemas de Informacao 2019
Subtitle of host publicationCapsi 2019
Publication statusPublished - 1 Oct 2019
Event19.a Conferencia da Associacao Portuguesa de Sistemas de Informacao, CAPSI 2019 - 19th Conference of the Portuguese Association for Information Systems, CAPSI 2019 - Lisboa, Portugal
Duration: 11 Oct 201912 Oct 2019

Publication series

NameAtas da Conferencia da Associacao Portuguesa de Sistemas de Informacao

Conference

Conference19.a Conferencia da Associacao Portuguesa de Sistemas de Informacao, CAPSI 2019 - 19th Conference of the Portuguese Association for Information Systems, CAPSI 2019
CountryPortugal
CityLisboa
Period11/10/1912/10/19

Keywords

  • Business value
  • Machine learning
  • Resource-based view

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  • Cite this

    Reis, C., Ruivo, P., Oliveira, T., & Faroleiro, P. (2019). Unlocking machine learning business value. In Atas da Conferencia da Associacao Portuguesa de Sistemas de Informacao 2019: Capsi 2019 (Atas da Conferencia da Associacao Portuguesa de Sistemas de Informacao).