Unfolding the Popularity of Video Conferencing Apps: A Privacy Calculus Perspective

Ramandeep Kaur Sandhu, João Vasconcelos-Gomes, Manoj Abraham Thomas, Tiago Oliveira

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Videoconferencing (VC) applications (apps) have surged in popularity as an alternative to face-to-face communications especially during the COVID-19 pandemic. Although VC apps offer myriad benefits, it has caught much media attention owing to concerns of privacy infringements. This study examines the key determinants of working professional’s intentions to use VC apps in the backdrop of this conflicting duality. A conceptual research model is proposed that is based on theoretical foundations of privacy calculus and extended with conceptualizations of mobile users’ information privacy concerns (MUIPC), trust, technicality, ubiquity, as well as theoretical underpinnings of social presence theory. Structural equation modelling (SEM) is used to empirically test the model using data collected from 487 working professionals. For researchers, the study offers insights on the extent to which social richness and technological capabilities afforded by the virtual environment serve as predictors of the continuance intentions of using VC apps. Researchers may also find the model applicable to other studies of surveillance-based technologies. For practitioners, key recommendations pivotal to the design and development mobile video-conferencing apps are presented to ensure higher acceptance and continued usage of VC apps in professional settings.

Original languageEnglish
Article number102569
Pages (from-to)1-17
Number of pages17
JournalInternational Journal Of Information Management
Issue numberFebruary
Early online date15 Sep 2022
Publication statusE-pub ahead of print - 15 Sep 2022


  • Video conferencing applications
  • Privacy calculus
  • Mobile users’ information privacy concerns
  • Social presence
  • Trust
  • Technicality


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