Uncovering the role of cross-border strategic alliances and expertise decision centralization in enhancing product-service innovation in MMNEs

Ferran Vendrell-Herrero, Emanuel Gomes, Oscar F. Bustinza, Kamel Mellahi

Research output: Contribution to journalArticlepeer-review

38 Citations (Scopus)
7 Downloads (Pure)

Abstract

Research is needed on effective servitization by multinational enterprises. This study examines whether Manufacturing Multinational Enterprises (MMNEs) can obtain better servitization outcomes by partnering with Knowledge Intensive Business Service (KIBS) firms and or by internationalizing their service function. In addition, the paper analyses the centralization of management decisions of human resources as an organizational mechanism to overcome coordination failure between product and service units. Our primary research data contain survey responses from 285 MMNEs collected in cooperation with an industry partner. Results show that cross-border strategic alliances and expertise decision centralization are critical to enhance product-service innovation.

Original languageEnglish
Pages (from-to)814-825
JournalInternational Business Review
Volume27
Issue number4
DOIs
Publication statusPublished - Aug 2018

Keywords

  • Cross-border alliances
  • Expertise decision centralization
  • Human resources
  • International partnerships
  • Product-service innovation
  • Servitization

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