Transforming the Private Label Product Development through the Leagile Paradigm

Organizations need to constantly improve their strategy, processes, and management practices to keep up with the ever-changing business environment. Over the past few years, there has been a significant surge in the popularity of lean and agile approaches. However, when we talk about a hybrid approach that combines both mindsets, more research is required to fully understand this hybrid concept. Based on the identified gap, a study will be conducted that will evaluate how lean and agile mindsets can be implemented in a private label product development process in an organization located in Portugal. The objective of this research project is to enhance the development process's efficiency and effectiveness by ensuring the product's speedy launch in the market while simultaneously improving its quality. This research project presented in this article is scheduled to take place over the course of the next two years.