To be seen or not to be seen? A time series study on the effectiveness of the placement of pylon signs

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageUnknown
Title of host publicationMarketing Dynamics Conference
Publication statusPublished - 1 Jan 2012
Event9th Marketing Dynamics Conference -
Duration: 1 Jan 2012 → …


Conference9th Marketing Dynamics Conference
Period1/01/12 → …

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