TY - GEN
T1 - Theoretical Development
T2 - 6th IEEE International Conference on Computer and Communications, ICCC 2020
AU - Zhao, Yuyang
AU - Bacao, Fernando
N1 - Zhao, Y., & Bacao, F. (2020). Theoretical Development: Extending the Flow Theory with Variables from the UTAUT2 Model. In 2020 IEEE 6th International Conference on Computer and Communications, ICCC 2020 (pp. 2427-2431). [9345049] (2020 IEEE 6th International Conference on Computer and Communications, ICCC 2020). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/ICCC51575.2020.9345049
PY - 2020/12/11
Y1 - 2020/12/11
N2 - According to the dramatic development of innovative information technology in worldwide ranges, business climate has changed from traditional commerce to virtual commerce in recent two decades. It is important to synthetically understand customers' adoption intention of new technology for better business management and strategy involved with information technology. Thus, this study extends the Flow theory by integrating variables from the revised Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model and satisfaction to propose a theoretical development for investigating the factors determining customers' behavioral intention on adopting new information technology. In addition, the proposed theoretical development contributes the relevant researches on systematical understanding customers' adoption intention determined from technological perceptions to mental cognition. Moreover, the proposed framework and measurement method can be applied as reference for relevant researchers and stakeholders to investigate customers' behaviors for further research and future business management and strategy.
AB - According to the dramatic development of innovative information technology in worldwide ranges, business climate has changed from traditional commerce to virtual commerce in recent two decades. It is important to synthetically understand customers' adoption intention of new technology for better business management and strategy involved with information technology. Thus, this study extends the Flow theory by integrating variables from the revised Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model and satisfaction to propose a theoretical development for investigating the factors determining customers' behavioral intention on adopting new information technology. In addition, the proposed theoretical development contributes the relevant researches on systematical understanding customers' adoption intention determined from technological perceptions to mental cognition. Moreover, the proposed framework and measurement method can be applied as reference for relevant researchers and stakeholders to investigate customers' behaviors for further research and future business management and strategy.
KW - adoption intention
KW - flow theory
KW - theoretical development
KW - unified theory of acceptance and use of technology 2 (UTAUT2)
UR - http://www.scopus.com/inward/record.url?scp=85101719041&partnerID=8YFLogxK
U2 - 10.1109/ICCC51575.2020.9345049
DO - 10.1109/ICCC51575.2020.9345049
M3 - Conference contribution
AN - SCOPUS:85101719041
T3 - 2020 IEEE 6th International Conference on Computer and Communications, ICCC 2020
SP - 2427
EP - 2431
BT - 2020 IEEE 6th International Conference on Computer and Communications, ICCC 2020
PB - Institute of Electrical and Electronics Engineers (IEEE)
Y2 - 11 December 2020 through 14 December 2020
ER -
