Theoretical Development: Extending the Flow Theory with Variables from the UTAUT2 Model

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

According to the dramatic development of innovative information technology in worldwide ranges, business climate has changed from traditional commerce to virtual commerce in recent two decades. It is important to synthetically understand customers' adoption intention of new technology for better business management and strategy involved with information technology. Thus, this study extends the Flow theory by integrating variables from the revised Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model and satisfaction to propose a theoretical development for investigating the factors determining customers' behavioral intention on adopting new information technology. In addition, the proposed theoretical development contributes the relevant researches on systematical understanding customers' adoption intention determined from technological perceptions to mental cognition. Moreover, the proposed framework and measurement method can be applied as reference for relevant researchers and stakeholders to investigate customers' behaviors for further research and future business management and strategy.

Original languageEnglish
Title of host publication2020 IEEE 6th International Conference on Computer and Communications, ICCC 2020
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages2427-2431
Number of pages5
ISBN (Electronic)9781728186351
DOIs
Publication statusPublished - 11 Dec 2020
Event6th IEEE International Conference on Computer and Communications, ICCC 2020 - Chengdu, China
Duration: 11 Dec 202014 Dec 2020

Publication series

Name2020 IEEE 6th International Conference on Computer and Communications, ICCC 2020

Conference

Conference6th IEEE International Conference on Computer and Communications, ICCC 2020
CountryChina
CityChengdu
Period11/12/2014/12/20

Keywords

  • adoption intention
  • flow theory
  • theoretical development
  • unified theory of acceptance and use of technology 2 (UTAUT2)

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