The VCW-Value Creation Wheel: A Framework for market selection and global growth

Luís Filipe Lages, Vânia Fonseca, Miguel Paulino

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Advances in global marketing
Subtitle of host publication	A research anthology
Editors	Leonidas C. Leonidou, Constantine S. Katsikeas, Bilge Aykol
Publisher	Springer
Pages	253-280
ISBN (Electronic)	978-3-319-61385-7
ISBN (Print)	978-3-319-61384-0
DOIs	https://doi.org/10.1007/978-3-319-61385-7_11
Publication status	Published - 2018

Access to Document

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title = "The VCW-Value Creation Wheel: A Framework for market selection and global growth",

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The VCW-Value Creation Wheel: A Framework for market selection and global growth. / Lages, Luís Filipe; Fonseca, Vânia; Paulino, Miguel.
Advances in global marketing: A research anthology. ed. / Leonidas C. Leonidou; Constantine S. Katsikeas; Bilge Aykol. Springer, 2018. p. 253-280.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - The VCW-Value Creation Wheel

T2 - A Framework for market selection and global growth

AU - Lages, Luís Filipe

AU - Fonseca, Vânia

AU - Paulino, Miguel

PY - 2018

Y1 - 2018

U2 - 10.1007/978-3-319-61385-7_11

DO - 10.1007/978-3-319-61385-7_11

M3 - Chapter

SN - 978-3-319-61384-0

SP - 253

EP - 280

BT - Advances in global marketing

A2 - Leonidou, Leonidas C.

A2 - Katsikeas, Constantine S.

A2 - Aykol, Bilge

PB - Springer

ER -