The VCW-Value Creation Wheel: A Framework for market selection and global growth

Luís Filipe Lages, Vânia Fonseca, Miguel Paulino

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationAdvances in global marketing
Subtitle of host publicationA research anthology
EditorsLeonidas C. Leonidou, Constantine S. Katsikeas, Bilge Aykol
PublisherSpringer
Pages253-280
ISBN (Electronic)978-3-319-61385-7
ISBN (Print)978-3-319-61384-0
DOIs
Publication statusPublished - 2018

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