The SERPVAL scale

A multi-item instrument for measuring service personal values

Research output: Contribution to journalArticle

83 Citations (Scopus)

Abstract

Personal values have long been considered an important variable in understanding consumer purchasing behaviors. Although research on values has been performed in a wide range of social disciplines, this variable has never been operationalized in the services marketing context. In this paper, we develop a scale that measures the personal values that are associated with using a service: the Service Personal Values (SERPVAL) scale. Insights from two empirical studies of service users indicate that this scale is multi-dimensional. It presents three dimensions of service value to (1) peaceful life, (2) social recognition and (3) social integration. Findings also reveal that all three of the SERPVAL dimensions are positively and significantly associated with satisfaction. Moreover, while service value to social integration (SVSI) is related only with loyalty, service value to peaceful life (SVPL) is associated with both loyalty and repurchase intent. Discussion centers on implications of this scale to theory and to managerial development of services strategies. Directions for future research in services marketing and personal values are also presented.

Original languageEnglish
Pages (from-to)1562-1572
Number of pages11
JournalJournal of Business Research
Volume58
Issue number11 SPEC. ISS.
DOIs
Publication statusPublished - Nov 2005

Fingerprint

Marketing
Research
Personal values
Service value
Consumer Behavior
Direction compound
Loyalty
Social integration
Services marketing

Keywords

  • Loyalty
  • Means end chain approach
  • Measurement
  • Personal values
  • Repurchase intent
  • Satisfaction
  • SERPVAL
  • Services marketing
  • SERVQUAL

Cite this

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The SERPVAL scale : A multi-item instrument for measuring service personal values. / Lages, Luis Filipe; Fernandes, Joana Cosme.

In: Journal of Business Research, Vol. 58, No. 11 SPEC. ISS., 11.2005, p. 1562-1572.

Research output: Contribution to journalArticle

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