The Scarcity Trap: How Perceptions Of Resource Immutability Reduces Scarcity-Induced Present Bias [abstract]

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

9 Downloads (Pure)

Abstract

Consumers often find themselves trapped in a vicious cycle where financial resource scarcity decreases their psychological well-being, which in turn leads them to make present-biased financial decisions that contribute to the perpetuation of their condition. The present research explores how perceptions of resource immutability can help consumers disarm this scarcity trap. Results of six experiments (n = 1,801) and a secondary dataset (n = 51,288) reveal that perceptions of resource immutability reduce the present bias that characterizes the decisions of consumers facing scarcity episodes. Reported findings also show that this effect is contingent on consumers who perceive themselves to be socioeconomically vulnerable and is mediated by positive appraisals of the scarcity episodes. In addition to contributing to the literature on resource scarcity, this research provides substantial implications for interventions that can help consumers disarm the scarcity trap.
Original languageEnglish
Title of host publicationProceedings of the European Marketing Academy, 52nd
PublisherEuropean Marketing Academy (EMAC)
Number of pages2
ISBN (Electronic)2709-1589
Publication statusPublished - 24 May 2023
EventEMAC Annual Conference 2023 - Odense, Odense, Denmark
Duration: 23 May 202326 May 2023
https://www.emacconference2023.org/

Exhibition

ExhibitionEMAC Annual Conference 2023
Abbreviated titleEMAC 2023
Country/TerritoryDenmark
CityOdense
Period23/05/2326/05/23
Internet address

Keywords

  • Consumer Behaviour
  • Customer Satisfaction and Delight

Fingerprint

Dive into the research topics of 'The Scarcity Trap: How Perceptions Of Resource Immutability Reduces Scarcity-Induced Present Bias [abstract]'. Together they form a unique fingerprint.

Cite this