The role of past performance in export ventures: a short-term reactive approach

Luís Filipe Lages, Sandy Jap, David A. Griffith

Research output: Contribution to journalArticle

160 Citations (Scopus)
Original languageEnglish
Pages (from-to)304-325
JournalJournal Of International Business Studies
Volume39
Issue number2
DOIs
Publication statusPublished - 1 Jan 2008

Keywords

  • past performance
  • short term
  • export performance
  • export marketing
  • organizational learning
  • adaptation-standardization

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