The role of microtransactions in impulse buying and purchase intention in the video game market

Paulo Rita, João Guerreiro, Ricardo Ramos, Ricardo G. Caetano

Research output: Contribution to journalArticlepeer-review

14 Downloads (Pure)

Fingerprint

Dive into the research topics of 'The role of microtransactions in impulse buying and purchase intention in the video game market'. Together they form a unique fingerprint.

Engineering & Materials Science