After the collapse of the Soviet bloc, management researchers devoted considerable energy to investigating ways to operate the transition to market economies. However, one country of the former Soviet bloc, Cuba, resisted transition and reaffirmed loyalty to the values of La Revolucion. Little is known about management in Cuba. This study seeks to approach one particular aspect of management in this country: the relationship between national ideology and management practice. To analyse the topic, qualitative data from Cuban managers and management professors were gathered over a 10‐year period. Results suggest that the dynamics of managerial ideology can be understood as the interplay of several processes operating at distinct levels: institutional, professional, organizational and individual. The interplay between conformance to the ideology and its use as a practical resource is a potential source of change and of conflict demands that are tackled with recourse to mediatory myths.