The role of intrinsic and extrinsic motivations in sharing economy post-adoption

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Abstract

Purpose: The purpose of this paper is to examine use and sharing economy (SE) continuance intention, and the mediation effects of use between individuals' motivations and SE continuance intention. A theoretical model is developed to explain use and SE continuance intention as intrinsic and extrinsic motivated behaviour, as proposed by self-determination theory. Factors are derived from SE context and supported by published research on SE. Design/methodology/approach: The partial least squares path modelling (PLS-PM) technique is used to test the model in a quantitative study involving 256 users of SE services. Findings: Findings suggest that use and SE continuance can be explained by concurrent intrinsic and extrinsic motivations. Moreover, high environmental concerns may restrain the use of SE services. Findings show that continuance intention is influenced by current use of SE services. Moreover, the study emphasizes the mediation effect of use between intrinsic and extrinsic motivation and SE continuance intention. Research limitations/implications: The analysis of use behaviour should be complemented with other measures of use and with data provided by qualitative methods of research. Further research should also consider the effect of different control variables and mediation effects. Practical implications: Brand managers and companies providing services through digital platforms should address individuals' needs in order to stimulate voluntary engagement in persistent SE practices. Social implications: This study informs the consumer in general so that the SE can develop its potential alongside an economy based on the ownership of private property. Originality/value: This study extends findings on continuance intention research by offering internal motivation factors as predictors of post-adoption behaviour and emphasizes the role of use on SE continuance intention.

Original languageEnglish
Number of pages39
JournalInformation Technology and People
DOIs
Publication statusE-pub ahead of print - 4 Jan 2021

Keywords

  • Collaborative consumption
  • Continuance intention
  • Extrinsic motivations
  • Intrinsic motivations
  • Self-determination theory
  • Sharing economy

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