Abstract – In the early 70s, the retail landscape of the Lisbon Metropolitan Area (LMA) was yet mostly confined to the Lisbon downtown. In the mid-80s, two main retail concentrations emerged in the outside of the city center and, in the early 90s surge the first large shopping center in the periphery. Since that time malls proliferate, diversify and acquire hybrid formats. The catchment areas overlap and each of the centers develops differentiation strategies to attract customers in a very competitive market. Each of these waves of change reshaped the retail landscape and altered profoundly consumer expectations. The recent crisis is erasing the “middle class” and had a strong impact on consumers’ behavior. Successful shopping centers must be able to meet the challenges posed by high levels of market saturation and the lasting effects of the crisis.
|Title of host publication||ERSA 54th Congress, 26-29 de Agosto, Saint Petersburg, proceedings|
|Place of Publication||Saint Petersburg|
|Publisher||The European Regional Science Association (ERSA)|
|Publication status||Published - 1 Jan 2014|