The professionalization of campaigns in recent democracies: The Portuguese case

Social Sciences

• professionalization 84%
• campaign 58%
• democracy 53%
• communication 31%
• party organization 25%
• political communication 23%
• institutional factors 22%
• political factors 20%
• television 16%
• marketing 15%
• elite 15%
• candidacy 15%
• election 14%
• interview 8%
• evidence 8%

Arts & Humanities

• Professionalization 100%
• Democracy 79%
• Communication 35%
• Political Communication 33%
• Partisanship 29%
• Hybrid Model 23%
• Elections 20%
• Empirical Evidence 19%
• Marketing 18%
• Elites 14%

Engineering & Materials Science

• Communication 39%
• Television 21%
• Marketing 19%