Abstract
Despite the positive impact of aspirational and self-idealized content on social media, little is known on the adverse negative effect of self-idealized content on well-being and goal engagement. By drawing on the self-idealization and goal pursuit, this research suggests that social media content type: self-idealized (vs. realistic) fitness content affects well-being and self-esteem. The findings of two studies (N = 446) reveal that self-idealized (vs. realistic) content reduces self-esteem (Study 1) and subjective well-being (Study 2), driven by (ii) perceived goal attainability. The findings provide insights on how social media influencers can affect individuals goal pursuit processes and their well-being. Keywords: fitness influencers, goal pursuit, subjective well-being.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the European Marketing Academy |
| Publisher | European Marketing Academy (EMAC) |
| Pages | 1-2 |
| Number of pages | 2 |
| Publication status | Published - 25 Sept 2024 |
| Event | EMAC Regional Conference 2024 - ISEG — Instituto Superior de Economia e Gestão, Lisboa, Portugal Duration: 25 Sept 2024 → 27 Sept 2024 Conference number: 15 https://www.iseg.ulisboa.pt/event/emac-2024-exploring-the-future-of-marketing-reshaping-marketings-role-in-the-society/ |
Conference
| Conference | EMAC Regional Conference 2024 |
|---|---|
| Country/Territory | Portugal |
| City | Lisboa |
| Period | 25/09/24 → 27/09/24 |
| Internet address |
Keywords
- Digital & Mobile Marketing
- Social Media
- Sports Marketing
- Technology
- innovations
- robotics