The importance of social media brand communities for brands of fast-moving consumer goods

Business & Economics

• Social Media 66%
• Brand Loyalty 37%
• Brand Trust 32%
• Brand Identification 27%
• Conceptual Model 12%
• Passion 11%
• Mediator 10%
• Consumer Motives 7%
• Information Searching 7%
• Consumer Participation 6%
• Moderator Variables 6%
• Moderation 5%
• Focus Group Discussion 5%
• Literature Review 5%
• Information Search 5%
• Interaction 5%
• Word-of-mouth 4%
• Reward 4%
• In-depth Interviews 4%
• Loyalty 4%
• Moderating Effect 4%
• Factors 1%