The effects of consumption on self-esteem

Irene Consiglio, Stijn M.J. van Osselaer

Research output: Contribution to journalReview articlepeer-review

5 Citations (Scopus)


Research on the effect of consumption on self-esteem is relatively scarce and related evidence is fragmented. We review articles from the literature on consumption, advertising, materialism, mass media, and social media as they relate – directly or indirectly – to consumer self-esteem. We introduce a taxonomy of eight types of processes through which consumption affects self-esteem: self-discrepancy, self-congruency, self-enhancement, self-determination, compensatory consumption, self-verification, self-object association, and market-mediated relationships. Based on this taxonomy, we highlight consumption domains and recent consumer trends that impact self-esteem. Moreover, we suggest priorities for further research.

Original languageEnglish
Article number101341
JournalCurrent Opinion in Psychology
Publication statusPublished - Aug 2022


  • Advertising
  • Consumption
  • Mass media
  • Materialism
  • Self-esteem
  • Social media


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