The Benefits of Unrelated Brand Corporate Social Responsibility: An Abstract

Diego Costa Pinto, Márcia Maurer Herter, Leonardo Nicolao, Mellina Terres

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationFinding New Ways to Engage and Satisfy Global Customers
Subtitle of host publicationProceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
EditorsPatricia Rossi, Nina Krey
PublisherSpringer
Pages367-368
ISBN (Electronic)978-3-030-02568-7
ISBN (Print)978-3-030-02567-0
DOIs
Publication statusPublished - 2 Apr 2019
Event2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) - Porto, Portugal
Duration: 27 Jun 201829 Jun 2018
Conference number: 2018

Publication series

NameFinding New Ways to Engage and Satisfy Global Customers
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

Conference

Conference2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
Abbreviated titleAMSWMC 2018
CountryPortugal
CityPorto
Period27/06/1829/06/18

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