The Amanhecer Case Study: Applying Business Intelligence to the Wholesaler‐Retailer Relationship

Research output: ThesisMaster's Thesis

Abstract

The amount of data and the speed imposed by the evolution of technology demanded a method to gather, consolidate and analyze data in order to support the decision-making process. Thus, business intelligence has become a key tool for this end. This work studies the relationship between wholesalers and retailers, using the real-life example of Jerónimo Martins – the case study of Recheio, the wholesaler and Amanhecer, a retailer. Moreover, the present work project will allow for improvements in the delivery of information, by applying business intelligence in the company’s operations. Consequently, the main purpose of this study is to gather the information to be displayed on a daily level and present it through interactive dashboards (created in Qlik Sense). Those dashboards will be automatically updated and will guarantee the right information reaches the right people, at the right time. To achieve the desired results, it was necessary to study, together with Recheio’s team, which information was needed to be displayed in the dashboards. The dashboards created would complement the weekly report (presented in Microsoft Office Excel), which was already being delivered in the company. Therefore, six reports were built with the goal of displaying information about sales, targets for area managers and operational managers and the weight of the Amanhecer brand in total sales of Recheio and Amanhecer. The result of this work project is the delivery of the new dashboards to Recheio’s team, which will use them in their day-to-day activities, and will be decisive to track performance, to aid the decision-making process and to provide an overview of the business.
Original languageEnglish
QualificationMaster of Science
Supervisors/Advisors
  • Neto, Miguel de Castro, Supervisor
  • Gago, Miguel Nuno da Silva Gomes Rodrigues, Supervisor
Award date24 Apr 2020
Publication statusPublished - 24 Apr 2020

Keywords

  • Amanhecer
  • Recheio
  • Business Intelligence
  • Retailer
  • Wholesaler

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