Stripping customers' feedback on hotels through data mining: The case of Las Vegas Strip

Sérgio Moro, Paulo Rita, Joana Coelho

Research output: Contribution to journalArticle

35 Citations (Scopus)

Abstract

This study presents a data mining approach for modeling TripAdvisor score using 504 reviews published in 2015 for the 21 hotels located in the Strip, Las Vegas. Nineteen quantitative features characterizing the reviews, hotels and the users were prepared and used for feeding a support vector machine for modeling the score. The results achieved reveal the model demonstrated adequate predictive performance. Therefore, a sensitivity analysis was applied over the model for extracting useful knowledge translated into features' relevance for the score. The findings unveiled user features related to TripAdvisor membership experience play a key role in influencing the scores granted, clearly surpassing hotel features. Also, both seasonality and the day of the week were found to influence scores. Such knowledge may be helpful in directing efforts to answer online reviews in alignment with hotel strategies, by profiling the reviews according to the member and review date.

Original languageEnglish
Pages (from-to)41-52
Number of pages12
JournalTourism Management Perspectives
Volume23
DOIs
Publication statusPublished - 1 Jul 2017

Keywords

  • Customer feedback
  • Customer reviews
  • Data mining
  • Knowledge extraction
  • Las Vegas
  • Modeling
  • Online reviews
  • Sensitivity analysis

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