Stop… listen… look and think about!

Concerning the issues of gender inequality and violence,it is important not only to understand the contours of male domination (Bourdieu, 1999) but also to identify the advances, especially in contemporary societies, legal and political view in defence of the rights and principles of equity. For this, we critically resort to concepts such as honour and shame, especially in Mediterranean societies (Peristiany, 1988; Pitt-Rivers, 1988; Blok, 2001; Silva, 2003) in their various dimensions. The article by Isabel Salema published in the Portuguese Público newspaper of February 7th 2019, titled "The performance that put Ivanka Trump of vacuum cleaner in hand", had given us the motto! A group of teachers, researchers, artists and students, collaborating in the master’s degree in Artistic Education at the Higher School of Education of the Polytechnic Institute of Viana do Castelo, chose to approach in a pedagogical way the issues of gender and domestic violence, within the scope of visual culture. The project here described refers to the use of Service-Learning and video performance methodologies as a confrontation strategy, focused on issues of language and mass communication, in a collaborative and creative attitude, linked to the critical sense of an active citizenship.