The art market has seen a surge of online retailers in the past few years. It was one of the slower industries to adapt to the digital space. As of today, the online art market is worth over $3 billion; the digital art space is vaster than ever and has not consolidated into a handful of platforms as previously expected. Spectandum, a new dealer entering the online space, is looking for ways to become an omni-channel platform with a strong following. This report will give an overview of the online art market; how it differs from the physical art market, what customers expect, and what trends to pay attention to. It then concludes with a description of the work implemented during my internship to help Spectandum reach its desired customers. This report is complemented by an interactive dashboard relaying insight on the market and on Spectandum’s performance online.
|Qualification||Master of Science|
|Award date||25 Jan 2019|
|Publication status||Published - 25 Jan 2019|