Social networks sites adoption at firm level: A literature review

José Martins, Ramiro Gonçalves, Jorge Pereira, Tiago Oliveira, Manuel Pérez Cota

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

19 Citations (Scopus)

Abstract

The current technological and social Era in which our society lives, provides for the necessary background in order for Social Networks Sites (SNS) to be considered an essential and very relevant tool not only for individual social interaction, but also for firms to perform business activities. By analyzing the existent literature on the SNS adoption at firm level, the authors perceived the existence of a knowledge gap on this topic, thus creating the need for a SNS related literature review. In this paper, we present a systematic literature review on the SNS topic, mainly focusing the efforts towards the adoption of this technology at firm level. Some final considerations on future research are also presented in the final section of the article.

Original languageEnglish
Title of host publication9th Iberian Conference on Information Systems and Technologies, CISTI 2014
PublisherIEEE Computer Society
ISBN (Print)9789899843431
DOIs
Publication statusPublished - 1 Jan 2014
Event9th Iberian Conference on Information Systems and Technologies, CISTI 2014 - Barcelona, Spain
Duration: 18 Jun 201421 Jun 2014

Publication series

NameIberian Conference on Information Systems and Technologies, CISTI
ISSN (Print)2166-0727
ISSN (Electronic)2166-0735

Conference

Conference9th Iberian Conference on Information Systems and Technologies, CISTI 2014
CountrySpain
CityBarcelona
Period18/06/1421/06/14

Keywords

  • Literature Review
  • SNS Adoption
  • Social Networks Sites
  • Technology Adoption

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