Abstract

This paper proposes a complex systems approach to understand the growth and decline of Digital Businesses. Digital Businesses are characterised by unique factors such as a highly networked online customer base, where word of mouth spreads very fast, and minimal cost of incremental users due to economies of scale. Thus online businesses peak and plummet rapidly making it difficult to fathom their success. Through an Agent Based Modeling approach we propose that online businesses can be represented as simulation models which can enable forecasting, what-if analysis and optimization of business parameters.

Original languageEnglish
Title of host publicationICE-B 2014 - Proceedings of the 11th International Conference on e-Business, Part of ICETE 2014 - 11th International Joint Conference on e-Business and Telecommunications
EditorsA. Holzinger, M. van Sinderen, P. Dolog, M. S. Obaidat
PublisherSciTePress
Pages165-171
Number of pages7
ISBN (Electronic)978-989758043-7
Publication statusPublished - 2014
Event11th International Conference on e-Business, ICE-B 2014 - Part of 11th International Joint Conference on e-Business and Telecommunications, ICETE 2014 - Vienna, Austria
Duration: 28 Aug 201430 Aug 2014

Conference

Conference11th International Conference on e-Business, ICE-B 2014 - Part of 11th International Joint Conference on e-Business and Telecommunications, ICETE 2014
CountryAustria
CityVienna
Period28/08/1430/08/14

Keywords

  • Agent based modeling
  • Business forecasting
  • Business simulation
  • Digital business models

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  • Cite this

    Zutshi, A., Grilo, A., & Jardim-Gonçalves, R. (2014). Simulating digital businesses using an agent based modeling approach. In A. Holzinger, M. van Sinderen, P. Dolog, & M. S. Obaidat (Eds.), ICE-B 2014 - Proceedings of the 11th International Conference on e-Business, Part of ICETE 2014 - 11th International Joint Conference on e-Business and Telecommunications (pp. 165-171). SciTePress.