Abstract
This paper proposes a complex systems approach to understand the growth and decline of Digital Businesses. Digital Businesses are characterised by unique factors such as a highly networked online customer base, where word of mouth spreads very fast, and minimal cost of incremental users due to economies of scale. Thus online businesses peak and plummet rapidly making it difficult to fathom their success. Through an Agent Based Modeling approach we propose that online businesses can be represented as simulation models which can enable forecasting, what-if analysis and optimization of business parameters.
| Original language | English |
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| Title of host publication | ICE-B 2014 - Proceedings of the 11th International Conference on e-Business, Part of ICETE 2014 - 11th International Joint Conference on e-Business and Telecommunications |
| Editors | A. Holzinger, M. van Sinderen, P. Dolog, M. S. Obaidat |
| Publisher | SciTePress - Science and Technology Publications |
| Pages | 165-171 |
| Number of pages | 7 |
| ISBN (Electronic) | 978-989758043-7 |
| Publication status | Published - 2014 |
| Event | 11th International Conference on e-Business, ICE-B 2014 - Part of 11th International Joint Conference on e-Business and Telecommunications, ICETE 2014 - Vienna, Austria Duration: 28 Aug 2014 → 30 Aug 2014 |
Conference
| Conference | 11th International Conference on e-Business, ICE-B 2014 - Part of 11th International Joint Conference on e-Business and Telecommunications, ICETE 2014 |
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| Country/Territory | Austria |
| City | Vienna |
| Period | 28/08/14 → 30/08/14 |
Keywords
- Agent based modeling
- Business forecasting
- Business simulation
- Digital business models