Sentiment analysis in all-Inclusive hotels and resorts in Portugal

Carimo Rassal, Luana Beckmann, Nuno António, Andreia Coelho, Rute Coelho, Ana Palma

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Abstract

The technological advancements in the digital environment and the consequent
importance that electronic word-of-mouth (eWOM) represents in the digital era highlight the need to study the opinion of consumers to increase the quality of the service provided. The research methodology is based on a literature review, analyses of 9226 online reviews extracted from the TripAdvisor platform, using Nvivo software, and the implementation of 65 questionnaires to hotel managers. The sample matches the 4- and 5-star hotels operating on all-inclusive in Portugal between 1st January 2019 and 31st October 2020. It is highlighted that
TripAdvisor guest reviews represent a moderately negative to the moderately positive tone, which represents a mixed feeling, standing out as very important attributes: food, room and employees. Hotel managers, in turn, list as very important attributes: employees, food, safety, hygiene and cleanliness. In short, the hotel attributes valued as very important, both for guests and for hotel managers, are attributes related to food and employees.
Original languageEnglish
Publication statusPublished - 2022
Event2nd Tourism and Hospitality Networking Conference 2022 (http://researchnet.work), na Turquia. - Istanbul, Turkey
Duration: 6 Sept 202210 Sept 2022
Conference number: 2
http://researchnet.work/#Program_ID

Conference

Conference2nd Tourism and Hospitality Networking Conference 2022 (http://researchnet.work), na Turquia.
Abbreviated titleRESNET´22
Country/TerritoryTurkey
CityIstanbul
Period6/09/2210/09/22
Internet address

Keywords

  • sentiment analysis
  • TripAdvisor
  • service quality
  • all-inclusive
  • NVivo

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