Rethinking the employees' perceptions of corporate citizenship dimensionalization

Arménio Rego, Susana Leal, Miguel Pina e Cunha

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13 Citations (Scopus)


The article suggests that the four-factor model of corporate citizenship (CC: economic, legal, ethical, and discretionary responsibilities) does not fairly represent all pertinent dimensions of employees' CC perceptions. Based on an empirical study with a sample of 316 employees, we show that, at least in some contexts, individuals distinguish seven CC dimensions: (1) economic responsibilities toward customers; (2) economic responsibilities toward owners; (3) legal responsibilities; (4) ethical responsibilities; (5) discretionary responsibilities toward employees; (6) discretionary responsibilities toward the community; and (7) discretionary responsibilities toward the natural environment. We do not suggest that this seven-factor model represents all of the (more) relevant CC dimensions in the employees' minds. We aim to share evidence showing that the four-factor model proposed by Maignan et al. (Journal of the Academy of Marketing Science 27(4):455-469, 1999) may be refined, at least when the employees are the stakeholders in question.
Original languageEnglish
Pages (from-to)207-218
JournalJournal of Business Ethics
Issue number2
Publication statusPublished - 1 Dec 2011


  • corporate social responsibility
  • CSR
  • social responsibility


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