Reducing Ingroup Bias in Ethical Consumption

The Role of Construal Levels and Social Goodwill

Diego Costa Pinto, Adilson Borges, Márcia Maurer Herter, Mário Boto Ferreira

Research output: Contribution to journalArticle

Abstract

Business ethics research has long been interested in understanding the conditions under which ethical consumption is consistent versus context-dependent. Extant research suggests that many consumers fail to make consistent ethical consumption decisions and tend to engage in ethical decisions associated with ingroup (vs. outgroup) identity cues. To fill this gap, four experiments examine how construal levels moderate the influence of ingroup versus outgroup identity cues in ethical consumption. The studies support the contention that when consumers use concrete construal to process information, they will focus on ingroup cues and make ethical consumption decisions that are aligned with ingroup biases. However, when consumers use abstract construal, they will act more consistently with their inner goals rather than focusing on ingroup and outgroup cues. Social goodwill, which indicates desires to give back to society, is identified as mediating the effects. The findings have important implications for ethical consumption and social influence literature.

Original languageEnglish
Pages (from-to)31-63
Number of pages33
JournalBusiness Ethics Quarterly
Volume30
Issue number1
DOIs
Publication statusPublished - 1 Jan 2020

Fingerprint

Goodwill
Ethical consumption
Ethical Consumption
Construal
Outgroup
Business ethics
Social influence
Experiment
Business Ethics
Social Influence

Keywords

  • construal level theory
  • ethical consumption
  • identity cues
  • ingroup bias
  • social influence

Cite this

Costa Pinto, Diego ; Borges, Adilson ; Maurer Herter, Márcia ; Boto Ferreira, Mário. / Reducing Ingroup Bias in Ethical Consumption : The Role of Construal Levels and Social Goodwill. In: Business Ethics Quarterly. 2020 ; Vol. 30, No. 1. pp. 31-63.
@article{ab2a1e0a174e43c0bf8c4758ebf6c036,
title = "Reducing Ingroup Bias in Ethical Consumption: The Role of Construal Levels and Social Goodwill",
abstract = "Business ethics research has long been interested in understanding the conditions under which ethical consumption is consistent versus context-dependent. Extant research suggests that many consumers fail to make consistent ethical consumption decisions and tend to engage in ethical decisions associated with ingroup (vs. outgroup) identity cues. To fill this gap, four experiments examine how construal levels moderate the influence of ingroup versus outgroup identity cues in ethical consumption. The studies support the contention that when consumers use concrete construal to process information, they will focus on ingroup cues and make ethical consumption decisions that are aligned with ingroup biases. However, when consumers use abstract construal, they will act more consistently with their inner goals rather than focusing on ingroup and outgroup cues. Social goodwill, which indicates desires to give back to society, is identified as mediating the effects. The findings have important implications for ethical consumption and social influence literature.",
keywords = "construal level theory, ethical consumption, identity cues, ingroup bias, social influence",
author = "{Costa Pinto}, Diego and Adilson Borges and {Maurer Herter}, M{\'a}rcia and {Boto Ferreira}, M{\'a}rio",
note = "Costa Pinto, D., Borges, A., Maurer Herter, M., & Boto Ferreira, M. (2020). Reducing Ingroup Bias in Ethical Consumption: The Role of Construal Levels and Social Goodwill. Business Ethics Quarterly, 30(1), 31-63. https://doi.org/10.1017/beq.2019.25",
year = "2020",
month = "1",
day = "1",
doi = "10.1017/beq.2019.25",
language = "English",
volume = "30",
pages = "31--63",
journal = "Business Ethics Quarterly",
issn = "1052-150X",
number = "1",

}

Reducing Ingroup Bias in Ethical Consumption : The Role of Construal Levels and Social Goodwill. / Costa Pinto, Diego; Borges, Adilson; Maurer Herter, Márcia; Boto Ferreira, Mário.

In: Business Ethics Quarterly, Vol. 30, No. 1, 01.01.2020, p. 31-63.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Reducing Ingroup Bias in Ethical Consumption

T2 - The Role of Construal Levels and Social Goodwill

AU - Costa Pinto, Diego

AU - Borges, Adilson

AU - Maurer Herter, Márcia

AU - Boto Ferreira, Mário

N1 - Costa Pinto, D., Borges, A., Maurer Herter, M., & Boto Ferreira, M. (2020). Reducing Ingroup Bias in Ethical Consumption: The Role of Construal Levels and Social Goodwill. Business Ethics Quarterly, 30(1), 31-63. https://doi.org/10.1017/beq.2019.25

PY - 2020/1/1

Y1 - 2020/1/1

N2 - Business ethics research has long been interested in understanding the conditions under which ethical consumption is consistent versus context-dependent. Extant research suggests that many consumers fail to make consistent ethical consumption decisions and tend to engage in ethical decisions associated with ingroup (vs. outgroup) identity cues. To fill this gap, four experiments examine how construal levels moderate the influence of ingroup versus outgroup identity cues in ethical consumption. The studies support the contention that when consumers use concrete construal to process information, they will focus on ingroup cues and make ethical consumption decisions that are aligned with ingroup biases. However, when consumers use abstract construal, they will act more consistently with their inner goals rather than focusing on ingroup and outgroup cues. Social goodwill, which indicates desires to give back to society, is identified as mediating the effects. The findings have important implications for ethical consumption and social influence literature.

AB - Business ethics research has long been interested in understanding the conditions under which ethical consumption is consistent versus context-dependent. Extant research suggests that many consumers fail to make consistent ethical consumption decisions and tend to engage in ethical decisions associated with ingroup (vs. outgroup) identity cues. To fill this gap, four experiments examine how construal levels moderate the influence of ingroup versus outgroup identity cues in ethical consumption. The studies support the contention that when consumers use concrete construal to process information, they will focus on ingroup cues and make ethical consumption decisions that are aligned with ingroup biases. However, when consumers use abstract construal, they will act more consistently with their inner goals rather than focusing on ingroup and outgroup cues. Social goodwill, which indicates desires to give back to society, is identified as mediating the effects. The findings have important implications for ethical consumption and social influence literature.

KW - construal level theory

KW - ethical consumption

KW - identity cues

KW - ingroup bias

KW - social influence

UR - http://www.scopus.com/inward/record.url?scp=85077327062&partnerID=8YFLogxK

UR - http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=Alerting&SrcApp=Alerting&DestApp=WOS_CPL&DestLinkType=FullRecord&UT=WOS:000504762300003

U2 - 10.1017/beq.2019.25

DO - 10.1017/beq.2019.25

M3 - Article

VL - 30

SP - 31

EP - 63

JO - Business Ethics Quarterly

JF - Business Ethics Quarterly

SN - 1052-150X

IS - 1

ER -