TY - JOUR
T1 - Reading between the lines
T2 - unveiling masculinity in feminine management practices
AU - Vieira da Cunha, João
AU - Cunha, Miguel Pina e
PY - 2002/2/1
Y1 - 2002/2/1
N2 - The authors draw on an article by Fondas published in 1997 to expose a masculine ethos underlying “feminine” management practices, diffused through management texts. This is based on the findings that: management theories are of a masculine nature; companies seldom implement “feminine” practices; and those that do use those practices to maintain their underlying masculinity. This challenges academics and practitioners to recognize that management theory is gendered and that changes towards feminine organizations are superficial, at best.
AB - The authors draw on an article by Fondas published in 1997 to expose a masculine ethos underlying “feminine” management practices, diffused through management texts. This is based on the findings that: management theories are of a masculine nature; companies seldom implement “feminine” practices; and those that do use those practices to maintain their underlying masculinity. This challenges academics and practitioners to recognize that management theory is gendered and that changes towards feminine organizations are superficial, at best.
KW - Gender
KW - Management theory
UR - http://www.scopus.com/inward/record.url?scp=84986170592&partnerID=8YFLogxK
U2 - 10.1108/09649420210416796
DO - 10.1108/09649420210416796
M3 - Article
AN - SCOPUS:84986170592
SN - 0964-9425
VL - 17
SP - 5
EP - 11
JO - Women in Management Review
JF - Women in Management Review
IS - 1
ER -