Abstract
O ambiente dos média transformou-se radicalmente durante a década passada com a emergência de novos modelos e plataformas que permite aos cidadãos tornarem-se jornalistas. Juntamente dos média tradicionais, novos entrantes e iniciativas “do-it-yourself” emergem no mercado com a ajuda de plataformas que buscam conectar uma demanda em potencial e oferecer alternativas de financiamento, como crowdfunding (ou financiamento coletivo). Casos de sucesso e exemplos inovadores abundam na literatura, majoritariamente apresentada com base em estudos de caso, os quais mostram o potencial deste modo de financiamento para o auxílio a projetos locais e investigativos. É o objetivo deste artigo mostrar descritivamente as características desses projetos por meio de uma análise de conteúdo que usa como base a plataforma Kickstarter, um caso em geral representativo dos projetos de crowdfunding. Este estudo contribui não apenas para a discussão das características do jornalismo nos financiamentos coletivos, mas também para a crítica sobre se este meio traz contribuições para novos modos de criação e distribuição de conteúdo.
The media landscape has drastically changed during the past decade with the
emergence of new models and platforms allowing citizens to become amateur
journalists and news publishers. Alongside traditional players, newcomers and
do-it-yourself initiatives emerged in this market with the help of platforms that seek to engage with a potential audience and offer alternative funding means, such as crowdfunding. Success cases and innovative examples abound in the literature, often on a case-based analysis, showing the potential this funding model has to support local projects and investigative journalism. It is the aim of this paper to descriptively unveil the characteristics of such calls via a content analysis using the Kickstarter website, as this typically represents the reward-based crowdfunding model. This study contributes to discuss not only the features of calls but, furthermore, to which extent crowdfunding seems to emerge novel ways of creating and sharing media content.
The media landscape has drastically changed during the past decade with the
emergence of new models and platforms allowing citizens to become amateur
journalists and news publishers. Alongside traditional players, newcomers and
do-it-yourself initiatives emerged in this market with the help of platforms that seek to engage with a potential audience and offer alternative funding means, such as crowdfunding. Success cases and innovative examples abound in the literature, often on a case-based analysis, showing the potential this funding model has to support local projects and investigative journalism. It is the aim of this paper to descriptively unveil the characteristics of such calls via a content analysis using the Kickstarter website, as this typically represents the reward-based crowdfunding model. This study contributes to discuss not only the features of calls but, furthermore, to which extent crowdfunding seems to emerge novel ways of creating and sharing media content.
Translated title of the contribution | What is the shape of crowdfunding calls for Journalism? : A content analysis of projects on Kickstarter (2010-2018) |
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Original language | Portuguese |
Pages (from-to) | 55-72 |
Number of pages | 18 |
Journal | Media and Jornalismo |
Volume | 20 |
Issue number | 36 |
DOIs | |
Publication status | Published - 1 Jan 2020 |
Keywords
- Crowdfunding
- Jornalismo
- Análise de Conteúdo
- Kickstarter
- journalism
- content analysis