Potential and Advantages of Social Shopping in Portugal

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Social networks are present in our day-to-day and have a strong influence in almost all our personal and professional aspects. Among several benefits and challenges brought by Social Networks, we cannot ignore their potential in what e-commerce is concerned. Social shopping allows potential buyers to obtain information and opinions issued by other buyers with similar profiles, on products and services they are planning to acquire. This way, instead of allowing a brand or product to create in the community users the need or will to buy, it is the community itself, through social networks, to self-influence in the sense of defining what are the products and services they want to be marketed and in what way, thus obtaining better prices and reaffirming its identity. To accompany the acceptance of cybernauts of these new communication spaces, like for instance Facebook, and understanding whether these users are as well motivated in participating and taking advantage of these platforms as online shopping places, seems to be a relevant issue. In the present article, we investigate how Social Shopping affects the Portuguese consumers in their purchases.

Original languageEnglish
Title of host publicationMarketing and Smart Technologies
Subtitle of host publicationProceedings of ICMarkTech 2019
EditorsÁlvaro Rocha, José Luís Reis, Marc K. Peter, Zorica Bogdanovic
PublisherSpringer
Pages125-136
Number of pages12
ISBN (Print)9789811515637
DOIs
Publication statusPublished - 1 Jan 2020
EventInternational Conference on Marketing and Technologies, ICMarkTech 2019 - Porto, Portugal
Duration: 27 Nov 201929 Nov 2019

Publication series

NameSmart Innovation, Systems and Technologies
Volume167
ISSN (Print)2190-3018
ISSN (Electronic)2190-3026

Conference

ConferenceInternational Conference on Marketing and Technologies, ICMarkTech 2019
CountryPortugal
CityPorto
Period27/11/1929/11/19

Fingerprint

Planning
Communication
Portugal
Shopping
Social networks
Buyers
Online shopping
Facebook
Acceptance
Purchase
Electronic commerce

Keywords

  • Business models
  • e-business
  • Social networking
  • Social shopping

Cite this

Ferreira, J., Santos, V., & Malta, P. (2020). Potential and Advantages of Social Shopping in Portugal. In Á. Rocha, J. L. Reis, M. K. Peter, & Z. Bogdanovic (Eds.), Marketing and Smart Technologies: Proceedings of ICMarkTech 2019 (pp. 125-136). (Smart Innovation, Systems and Technologies; Vol. 167). Springer. https://doi.org/10.1007/978-981-15-1564-4_13
Ferreira, Joana ; Santos, Vitor ; Malta, Pedro. / Potential and Advantages of Social Shopping in Portugal. Marketing and Smart Technologies: Proceedings of ICMarkTech 2019. editor / Álvaro Rocha ; José Luís Reis ; Marc K. Peter ; Zorica Bogdanovic. Springer, 2020. pp. 125-136 (Smart Innovation, Systems and Technologies).
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abstract = "Social networks are present in our day-to-day and have a strong influence in almost all our personal and professional aspects. Among several benefits and challenges brought by Social Networks, we cannot ignore their potential in what e-commerce is concerned. Social shopping allows potential buyers to obtain information and opinions issued by other buyers with similar profiles, on products and services they are planning to acquire. This way, instead of allowing a brand or product to create in the community users the need or will to buy, it is the community itself, through social networks, to self-influence in the sense of defining what are the products and services they want to be marketed and in what way, thus obtaining better prices and reaffirming its identity. To accompany the acceptance of cybernauts of these new communication spaces, like for instance Facebook, and understanding whether these users are as well motivated in participating and taking advantage of these platforms as online shopping places, seems to be a relevant issue. In the present article, we investigate how Social Shopping affects the Portuguese consumers in their purchases.",
keywords = "Business models, e-business, Social networking, Social shopping",
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Ferreira, J, Santos, V & Malta, P 2020, Potential and Advantages of Social Shopping in Portugal. in Á Rocha, JL Reis, MK Peter & Z Bogdanovic (eds), Marketing and Smart Technologies: Proceedings of ICMarkTech 2019. Smart Innovation, Systems and Technologies, vol. 167, Springer, pp. 125-136, International Conference on Marketing and Technologies, ICMarkTech 2019, Porto, Portugal, 27/11/19. https://doi.org/10.1007/978-981-15-1564-4_13

Potential and Advantages of Social Shopping in Portugal. / Ferreira, Joana; Santos, Vitor; Malta, Pedro.

Marketing and Smart Technologies: Proceedings of ICMarkTech 2019. ed. / Álvaro Rocha; José Luís Reis; Marc K. Peter; Zorica Bogdanovic. Springer, 2020. p. 125-136 (Smart Innovation, Systems and Technologies; Vol. 167).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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AB - Social networks are present in our day-to-day and have a strong influence in almost all our personal and professional aspects. Among several benefits and challenges brought by Social Networks, we cannot ignore their potential in what e-commerce is concerned. Social shopping allows potential buyers to obtain information and opinions issued by other buyers with similar profiles, on products and services they are planning to acquire. This way, instead of allowing a brand or product to create in the community users the need or will to buy, it is the community itself, through social networks, to self-influence in the sense of defining what are the products and services they want to be marketed and in what way, thus obtaining better prices and reaffirming its identity. To accompany the acceptance of cybernauts of these new communication spaces, like for instance Facebook, and understanding whether these users are as well motivated in participating and taking advantage of these platforms as online shopping places, seems to be a relevant issue. In the present article, we investigate how Social Shopping affects the Portuguese consumers in their purchases.

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EP - 136

BT - Marketing and Smart Technologies

A2 - Rocha, Álvaro

A2 - Reis, José Luís

A2 - Peter, Marc K.

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PB - Springer

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Ferreira J, Santos V, Malta P. Potential and Advantages of Social Shopping in Portugal. In Rocha Á, Reis JL, Peter MK, Bogdanovic Z, editors, Marketing and Smart Technologies: Proceedings of ICMarkTech 2019. Springer. 2020. p. 125-136. (Smart Innovation, Systems and Technologies). https://doi.org/10.1007/978-981-15-1564-4_13