Positioning as strategic balance: The case of complementary and alternative medicine (CAM)—a structured abstract

Marta Bicho, Ralitza Nikolaeva, Carmen Lages

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Fingerprint

Dive into the research topics of 'Positioning as strategic balance: The case of complementary and alternative medicine (CAM)—a structured abstract'. Together they form a unique fingerprint.

Business & Economics