Abstract
Esta obra tem como objectivo dar a conhecer a investigação na área do Place Branding em países de língua portuguesa e espanhola, em torno de três temáticas: City Branding; Destination Branding e Nation Branding). Surge no âmbito de duas primeiras edições da Conferência Ibero-Americana de Place Branding, organizadas pelo GI em Comunicação Estratégica e Processos de Tomada de Decisão do Instituto de Comunicação da Nova.
This work aims to present research in the area of Place Branding in Portuguese and Spanish-speak-ing countries, around three themes: City Branding; Destination Branding and Nation Branding). It comes within the scope of the first two editions of the Ibero-American Conference on Place Branding, organized by the Research Group on Strategic Communication and Decision-Making Processes of the Instituto de Comunicação da Nova.
This work aims to present research in the area of Place Branding in Portuguese and Spanish-speak-ing countries, around three themes: City Branding; Destination Branding and Nation Branding). It comes within the scope of the first two editions of the Ibero-American Conference on Place Branding, organized by the Research Group on Strategic Communication and Decision-Making Processes of the Instituto de Comunicação da Nova.
| Original language | Portuguese |
|---|---|
| Publisher | ICNOVA – Instituto de Comunicação da Nova |
| Number of pages | 128 |
| ISBN (Electronic) | 978-989-9048-21-8 |
| ISBN (Print) | 978-972-9347-44-3 |
| DOIs | |
| Publication status | Published - 1 Jun 2022 |
Publication series
| Name | Livros ICNOVA |
|---|
Keywords
- Place branding
- City branding
- Destination branding
- Nation Branding