Personas and user-centered design: How can personas benefit product design processes?

Tomasz Miaskiewicz, Kenneth A. Kozar

Research output: Contribution to journalArticlepeer-review

208 Citations (Scopus)

Abstract

This paper investigates personas, an alternative method for representing and communicating customer needs. By using a narrative, picture, and name, a persona provides product designers with a vivid representation of the design target. Numerous benefits of incorporating personas into product design approaches have been suggested, but the present literature fails to identify the most significant and universal advantages of persona use. By incorporating expert opinion through the use of Delphi methodology, this research first examines the benefits of incorporating personas into design processes. After gaining consensus on the perceived importance of the individual benefits, this paper then elaborates on the most significant benefits of persona use and needed future research on the personas method.

Original languageEnglish
Pages (from-to)417-430
Number of pages14
JournalDesign Studies
Volume32
Issue number5
DOIs
Publication statusPublished - Sep 2011

Keywords

  • design methodology
  • design processes
  • personas
  • research methods

Fingerprint

Dive into the research topics of 'Personas and user-centered design: How can personas benefit product design processes?'. Together they form a unique fingerprint.

Cite this