Abstract
Using a sample of more than 1000 students, this study reveals that students' perceived learning depends directly on their interest, pedagogical affect, and their learning performance and indirectly on the student-instructor interaction, the instructor's responsiveness, course organization, the instructor's likeability/concern, and the student's learning performance. Likeability/concem indirectly affects student interest by influencing learning performance. The results yield recommendations for schools, department heads, and university administrators. (c) 2007 Elsevier Inc. All rights reserved.
Original language | English |
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Pages (from-to) | 960-964 |
Journal | Journal of Business Research |
Volume | 60 |
Issue number | 9 |
DOIs | |
Publication status | Published - 1 Sep 2007 |
Keywords
- pedagogy
- student behavior
- learning outcomes
- marketing education