Opposite Outcomes of Social Media Use: A Proposed Model

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Social media are probably one of the most influential and disruptive technology of the present times. It is ubiquitous and has the capability to influence virtually every aspect of one’s life while, at the same time, also influence the way firms and public organizations operate and communicate with individuals. Although there is a plethora of studies in the IS literature focused on SM adoption and outcomes, studies hypothesizing positive and negative outcomes together are scarce. We propose a comprehensive research model to shed light on SM positive and negative outcomes, and how these affect one’s happiness. We also explore how personality traits can influence these relationships.

Original languageEnglish
Title of host publicationRe-imagining Diffusion and Adoption of Information Technology and Systems
Subtitle of host publicationA Continuing Conversation - IFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2020, Proceedings
EditorsSujeet K. Sharma, Yogesh K. Dwivedi, Bhimaraya Metri, Nripendra P. Rana
PublisherSpringer
Pages524-537
Number of pages14
ISBN (Electronic)978-3-030-64861-9
ISBN (Print)9783030648602
DOIs
Publication statusPublished - 11 Dec 2020
EventIFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2020 - Tiruchirappalli, India
Duration: 18 Dec 202019 Dec 2020

Publication series

NameIFIP Advances in Information and Communication Technology
Volume618
ISSN (Print)1868-4238
ISSN (Electronic)1868-422X

Conference

ConferenceIFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2020
CountryIndia
CityTiruchirappalli
Period18/12/2019/12/20

Keywords

  • Happiness
  • Outcomes
  • Personality traits
  • Social media

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