On the relationship between consumer-brand identification, brand community, and brand loyalty

Pedro Simões Coelho, Paulo Rita, Zélia Raposo Santos

Research output: Contribution to journal › Article › peer-review

208 Citations (Scopus)

Fingerprint

Dive into the research topics of 'On the relationship between consumer-brand identification, brand community, and brand loyalty'. Together they form a unique fingerprint.

Business & Economics