On nature’s shoulders

riding the big waves in Nazaré

Research output: Contribution to journalArticle

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Abstract

The use of counterfactual methods in the evaluation of policy interventions has been accepted today as the best approach in the estimation of a program’s performance. However, the simplest evaluations are often quite demanding in terms of the resources and the time needed to be implemented. In this article, we study the economic impact of a tourism media campaign launched in Nazaré, an old fishing community on the west coast of Portugal, to make big waves visible to the world. The campaign provided the required “informational media infrastructure” that created the public awareness necessary to boost tourism in the region. To measure the economic impact of that campaign on the local economy, we show how a counterfactual analysis can be implemented using regional statistical data on domestic and international tourist arrivals. We show how the method can be adapted to account for the presence of potential spillover effects that may have occurred, as neighboring municipalities could also have been affected by the intervention. We further compare the estimated impact on revenues with the costs incurred by the local municipality in the marketing campaign. Based on our empirical findings, we discuss policy implications to the municipalities in the region.

Original languageEnglish
Pages (from-to)369-385
Number of pages17
JournalTourism Economics
Volume24
Issue number4
DOIs
Publication statusPublished - 1 Jun 2018

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campaign
municipality
economic impact
tourism
spillover effect
fishing community
local economy
Tourism
statistical data
marketing
evaluation
infrastructure
Portugal
tourist
revenue
coast
resource
cost
Nature
costs

Keywords

  • big waves
  • counterfactual analysis
  • impact evaluation
  • nature uniqueness
  • tourism

Cite this

@article{7bf90687e06645a4b895d5394259eb45,
title = "On nature’s shoulders: riding the big waves in Nazar{\'e}",
abstract = "The use of counterfactual methods in the evaluation of policy interventions has been accepted today as the best approach in the estimation of a program’s performance. However, the simplest evaluations are often quite demanding in terms of the resources and the time needed to be implemented. In this article, we study the economic impact of a tourism media campaign launched in Nazar{\'e}, an old fishing community on the west coast of Portugal, to make big waves visible to the world. The campaign provided the required “informational media infrastructure” that created the public awareness necessary to boost tourism in the region. To measure the economic impact of that campaign on the local economy, we show how a counterfactual analysis can be implemented using regional statistical data on domestic and international tourist arrivals. We show how the method can be adapted to account for the presence of potential spillover effects that may have occurred, as neighboring municipalities could also have been affected by the intervention. We further compare the estimated impact on revenues with the costs incurred by the local municipality in the marketing campaign. Based on our empirical findings, we discuss policy implications to the municipalities in the region.",
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author = "Cunha-e-S{\'a}, {Maria A.} and Rita Freitas and Nunes, {Luis Catela} and Vladimir Otrachshenko",
note = "Funding text: The authors disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: The authors gratefully acknowledge financial support from Fundac¸{\~a}o Calouste Gulbenkian, FCT –Fundac¸{\~a}o para a Ci{\^e}ncia e a Tecnologia under the project Ref. UID/ECO/00124/2013 and POR Lisboa under the project LISBOA-01-0145-FEDER-007722. This research work was developed in the context of the project entitled “The Economic Valuation and Governance of Marine and Coastal Ecosystem Services (MCES).” Vladimir Otrachshenko wishes to thank financial support from Fundac¸{\~a}o para a Ci{\^e}ncia e a Tecnologia (FCT), Portugal (SFRH/BPD/122946/2016).",
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On nature’s shoulders : riding the big waves in Nazaré. / Cunha-e-Sá, Maria A.; Freitas, Rita; Nunes, Luis Catela; Otrachshenko, Vladimir.

In: Tourism Economics, Vol. 24, No. 4, 01.06.2018, p. 369-385.

Research output: Contribution to journalArticle

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N1 - Funding text: The authors disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: The authors gratefully acknowledge financial support from Fundac¸ão Calouste Gulbenkian, FCT –Fundac¸ão para a Ciência e a Tecnologia under the project Ref. UID/ECO/00124/2013 and POR Lisboa under the project LISBOA-01-0145-FEDER-007722. This research work was developed in the context of the project entitled “The Economic Valuation and Governance of Marine and Coastal Ecosystem Services (MCES).” Vladimir Otrachshenko wishes to thank financial support from Fundac¸ão para a Ciência e a Tecnologia (FCT), Portugal (SFRH/BPD/122946/2016).

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