O lucro social e financeiro do jornalismo de investigação

This article aims to discuss solutions for journalism, placing particular emphasis on the social and financial profit of its noblest genre, investigative journalism. Starting from an evaluation of the dimension of the sustainability crisis that journalism currently faces, we address the specificity, risks, requirements and burdens of investigative journalism. This superior form of journalism, however, entails tangible social gains, as well as the possibility of generating revenues for the media, when quality is also an engine for commercial success. We argue that the future of journalism necessarily passes through here - and perhaps, as Julia Cagé proposes, using a reconstructed financing model that can rescue journalism through market control.