TY - GEN
T1 - O Impacto de Reviews em Vídeo versus Texto na Intenção de Compra do Consumidor
AU - Albano, P.
AU - Guerreiro, J.
AU - Rita, Paulo
N1 - Albano, P., Guerreiro, J., & Rita, P. (2019). O Impacto de Reviews em Vídeo versus Texto na Intenção de Compra do Consumidor. In R. Goncalves, I. Pedrosa, M. P. Cota, & A. Rocha (Eds.), 2019 14th Iberian Conference on Information Systems and Technologies (CISTI) [8760971] (Iberian Conference on Information Systems and Technologies, CISTI; Vol. 2019-June). IEEE Computer Society. https://doi.org/10.23919/CISTI.2019.8760971
PY - 2019/7/15
Y1 - 2019/7/15
N2 - The current study evaluates the contribution of online video reviews in comparison with the traditional text reviews in purchase decisions. Therefore, we analyze issues such as types of consumers, types of reviews, purchase intention and how the combination of different scenarios may explain if in fact video reviews have a differential impact on the purchase decision compared to text reviews. A quantitative method for the development of the research was adopted through a survey. The sample achieved a total of 153 responses. Results show that video reviews have more impact on consumers' buying decisions than text reviews, both in terms of consumer type, product type and the credibility of the review assumes a preponderant role in the development of consumer perception of product quality, thus having a greater impact on their purchasing decision.
AB - The current study evaluates the contribution of online video reviews in comparison with the traditional text reviews in purchase decisions. Therefore, we analyze issues such as types of consumers, types of reviews, purchase intention and how the combination of different scenarios may explain if in fact video reviews have a differential impact on the purchase decision compared to text reviews. A quantitative method for the development of the research was adopted through a survey. The sample achieved a total of 153 responses. Results show that video reviews have more impact on consumers' buying decisions than text reviews, both in terms of consumer type, product type and the credibility of the review assumes a preponderant role in the development of consumer perception of product quality, thus having a greater impact on their purchasing decision.
KW - Electronic word-of-mouth
KW - Online reviews
KW - Text reviews
KW - Video reviews
UR - http://www.scopus.com/inward/record.url?scp=85070078730&partnerID=8YFLogxK
UR - http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=Alerting&SrcApp=Alerting&DestApp=WOS_CPL&DestLinkType=FullRecord&UT=WOS:000492038200377
U2 - 10.23919/CISTI.2019.8760971
DO - 10.23919/CISTI.2019.8760971
M3 - Conference contribution
AN - SCOPUS:85070078730
T3 - Iberian Conference on Information Systems and Technologies, CISTI
BT - 2019 14th Iberian Conference on Information Systems and Technologies (CISTI)
A2 - Goncalves, Ramiro
A2 - Pedrosa, Isabel
A2 - Cota, Manuel Perez
A2 - Rocha, Alvaro
PB - IEEE Computer Society
T2 - 14th Iberian Conference on Information Systems and Technologies, CISTI 2019
Y2 - 19 June 2019 through 22 June 2019
ER -