The recent development of inorganic based composites as low-cost materials in reinforced concrete structural strengthening and precast thin-walled components, requires the creation of models that predict the mechanical behaviour of these materials. Textile Reinforced Mortar (TRM) shows complex stress–strain behaviour in tension derived from the heterogeneity of its constituent materials. This complexity is mainly caused by the formation of several cracks in the inorganic matrix. The multiple cracking leads to a decrease in structural stiffness. Due to the severe conditions of the serviceability limit state in structural elements, the prediction of the stress–strain curve is essential for design and calculation purposes. After checking other models, an empirical nonlinear approach, which is based on the crack control expression included in the Eurocode 2, is proposed in this paper. Following this scope, this paper presents an experimental campaign focused on 31 TRM specimens reinforced with four different reinforcing ratios. The results are analysed and satisfactorily contrasted with the presented non-linear approach.