Activities per year
Abstract
A mounting number of companies are embracing a myriad of AI-empowered technologies, identifying the rise of augmented teams to the forefront of organizational dynamics to elevate the synergy between human and artificial entities. In response to recent call that forthcoming research should concentrate on deepening insights into diverse forms of coexistence between humans and AI applications across various work-related contexts, we develop a conceptual framework connecting new artificial team members with previously human-related teamwork success factors proposing a novel dynamics and changers within such augmented teams. The current paper intents to uncover valuable insights into optimizing augmented teams collaborative work, refining the difference between AI and Generative AI, and maximizing the synergies between human expertise and capabilities of artificial entities. These findings contribute compelling insights about functioning of augmented teams, with novel practical implications.
Original language | English |
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Title of host publication | Proceedings of the European Marketing Academy |
Publisher | European Marketing Academy (EMAC) |
Pages | 1-2 |
Number of pages | 2 |
Publication status | Published - 25 Sept 2024 |
Event | EMAC Regional Conference 2024 - ISEG — Instituto Superior de Economia e Gestão, Lisboa, Portugal Duration: 25 Sept 2024 → 27 Sept 2024 Conference number: 15 https://www.iseg.ulisboa.pt/event/emac-2024-exploring-the-future-of-marketing-reshaping-marketings-role-in-the-society/ |
Conference
Conference | EMAC Regional Conference 2024 |
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Country/Territory | Portugal |
City | Lisboa |
Period | 25/09/24 → 27/09/24 |
Internet address |
Keywords
- generative ai
- augmented team
- teamwork
- Marketing Strategy
- Organization Behavior
- Organization Relationships
- Technology
- innovations
- robotics
Activities
- 1 Oral presentation
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New Type of Teammates: A Systematic Review on AI and Generative AI
Darina Vorobeva (Speaker), Benjamin Voyer (Speaker), Diego Costa Pinto (Speaker) & Héctor González-Jiménez (Speaker)
25 Sept 2024 → 27 Sept 2024Activity: Talk or presentation › Oral presentation