New Type of Teammates: A Systematic Review on AI and Generative AI [abstract]

Darina Vorobeva, Benjamin Voyer, Diego Costa Pinto, Hector González

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

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Abstract

A mounting number of companies are embracing a myriad of AI-empowered technologies, identifying the rise of augmented teams to the forefront of organizational dynamics to elevate the synergy between human and artificial entities. In response to recent call that forthcoming research should concentrate on deepening insights into diverse forms of coexistence between humans and AI applications across various work-related contexts, we develop a conceptual framework connecting new artificial team members with previously human-related teamwork success factors proposing a novel dynamics and changers within such augmented teams. The current paper intents to uncover valuable insights into optimizing augmented teams collaborative work, refining the difference between AI and Generative AI, and maximizing the synergies between human expertise and capabilities of artificial entities. These findings contribute compelling insights about functioning of augmented teams, with novel practical implications.
Original languageEnglish
Title of host publicationProceedings of the European Marketing Academy
PublisherEuropean Marketing Academy (EMAC)
Pages1-2
Number of pages2
Publication statusPublished - 25 Sept 2024
EventEMAC Regional Conference 2024 - ISEG — Instituto Superior de Economia e Gestão, Lisboa, Portugal
Duration: 25 Sept 202427 Sept 2024
Conference number: 15
https://www.iseg.ulisboa.pt/event/emac-2024-exploring-the-future-of-marketing-reshaping-marketings-role-in-the-society/

Conference

ConferenceEMAC Regional Conference 2024
Country/TerritoryPortugal
CityLisboa
Period25/09/2427/09/24
Internet address

Keywords

  • generative ai
  • augmented team
  • teamwork
  • Marketing Strategy
  • Organization Behavior
  • Organization Relationships
  • Technology
  • innovations
  • robotics

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